Originally known as Pine Fire Fatwood, Casey and Michael Herdson made the decision in late 2016 to revamp the entire company and focus entirely on the development, production, and sale of all-natural handmade fire starters. Pine Fire Shop, founded on the ideals of integrity and ingenuity, is known and trusted in the bushcraft and survival communities for their unique offerings and excellent customer service. Rest assured that though our name, logo, and direction may have changed, that the heart and soul of PINE FIRE is very much alive and well. Furthermore, we hope that our decision to "GO GREEN" states even more concretely our desire to both serve and protect the community and environment we adore.